In my second year of Devine I had to create a concept for Ava.
My idea for a campaign was to let pregnant woman be creative while they were pregnant. It had to encourage them to create fun little objects for their future baby to play with, or just to have cool decoration for the room. Via Ava they would buy their tools and supplies to make their DIY-object. When it was done they had to upload some pictures and create a post where they would explain the creation process and afterwards receive feedback on it.
This project was only conceptual, I only had to invent a campaign and create a design and promotional video for it.